Young Rookie Girl Group Hit With Fierce Backlash For Inappropriate Outfits

Netizens were disappointed.

Recently, a rookie girl group went viral online regarding the provocative wording on a member’s jacket.

In the photo, a member of the group KiiiKiii is wearing a white jacket with lettering on the front.

A close-up of the jacket clearly shows the word “Slut” on the front.

Many expressed concern about young girls wearing clothes with inappropriate words.

옷에 글자가 써있으면 뜻을 좀 찾아보고 입힐 순 없는 건가
아무리 옷이 예뻐도 갓 20살 넘긴 여자애한테 저런 단어가 가슴팍에 적힌 옷을 입히는 게 내 상식으로는 이해가 안 됨
다른 그룹은 브랜드랑 협업해서 문제 소지 있는 단어 커스텀으로 바꿔서 달고 나옴
참고로 slut = 걸레 pic.twitter.com/UGzJrsVUEo

— rhythm (@everyotherbeat) January 29, 2026

Can’t they look up the words written on these outfits before having the members wear them? Despite the clothes being pretty, I just can’t understand why they would have a girl who just turned 20 wear a jacket with a word like that on it. Other groups work with the brands to customize the outfit to hide the word.

As an example, they shared a photo of girl group Hearts2Hearts, who also wore the same jacket, but had it customized to have their song name in place of the problematic word.

Netizens agreed that more effort should have been made to check before wearing the outfits.

• “What? Even if they are wearing it because of the design, they could at least check the English.”
• “Is the stylist in their right mind?”
• “They should’ve been more careful considering how young they are.”
• “This is the stylist’s mistake.”
• “Is the stylist an anti? How can they make them wear it without knowing what it means?”