TelevisaUnivison Lures Media-Buying Veteran Mike Law as EVP, Brand Partnerships

TelevisaUnivison, a leading Spanish-language broadcaster, has made a significant move in the advertising landscape by appointing Michael Law, a seasoned media-buying executive, as its new Executive Vice President of Brand Partnerships. This strategic hire marks a major coup for the company, as it seeks to capitalize on the growing demand for targeted and culturally relevant advertising.

Background & Context

TelevisaUnivison, a result of the merger between Televisa and Univision, is a prominent player in the US Hispanic media market, boasting a vast reach and influence among the Spanish-speaking population. The company has been actively seeking to expand its advertising offerings, focusing on brand partnerships and sponsorships that cater to the diverse needs of its audience.

With the increasing importance of Hispanic markets in the US, major brands are recognizing the value of tailored advertising strategies that resonate with this growing demographic. By hiring a seasoned media-buying expert like Michael Law, TelevisaUnivison aims to solidify its position as a leader in this space and provide its clients with innovative and effective advertising solutions.

Key Details

Law, who most recently served as CEO of Dentsu's Carat North America, brings over two decades of experience in media buying and planning to his new role. He will report directly to John Kozack, who was recently named to lead ad sales for the company. In this new position, Law will be responsible for developing and executing brand partnerships that drive revenue growth and enhance the company's reputation as a trusted partner for advertisers.

“One of our biggest opportunities is increasing advertiser engagement and collaboration,” Law said in a statement. “By leveraging our expertise and resources, we can help brands connect with the Hispanic market in a more meaningful and impactful way.” Law's appointment is seen as a significant boost to TelevisaUnivison's brand partnerships efforts, as he brings a wealth of knowledge and expertise in media buying and planning to the table.

What Experts Say

“Michael Law is a highly respected figure in the media industry, and his appointment is a testament to TelevisaUnivison's commitment to innovation and excellence,” said Ana Maria Arroyo, a leading media expert and consultant. “As the Hispanic market continues to grow in importance, companies like TelevisaUnivison are well-positioned to capitalize on this trend and provide advertisers with targeted and effective solutions.”

“Law's background in media buying and planning will be invaluable in helping TelevisaUnivison develop and execute brand partnerships that drive revenue growth and enhance the company's reputation,” added Juan Carlos Mateos, a senior executive with a major advertising agency. “This hire is a significant coup for the company, and we expect to see exciting developments in the coming months as they continue to build their brand partnerships efforts.”

Key Takeaways

• TelevisaUnivison has appointed Michael Law, a seasoned media-buying executive, as its new Executive Vice President of Brand Partnerships.
• Law brings over two decades of experience in media buying and planning to his new role, where he will be responsible for developing and executing brand partnerships.
• The appointment is seen as a significant boost to TelevisaUnivison's brand partnerships efforts, as Law brings a wealth of knowledge and expertise to the table.
• TelevisaUnivison is well-positioned to capitalize on the growing demand for targeted and culturally relevant advertising in the Hispanic market.

What This Means For You

If you're a marketer looking to reach the growing Hispanic audience, TelevisaUnivison's new brand partnerships efforts are definitely worth keeping an eye on. With Michael Law at the helm, the company is poised to provide innovative and effective advertising solutions that drive real results.

As the Hispanic market continues to grow in importance, companies like TelevisaUnivison are well-positioned to capitalize on this trend and provide advertisers with targeted and effective solutions. By keeping an eye on their brand partnerships efforts, you can stay ahead of the curve and reach the Hispanic audience in a more meaningful and impactful way.