Exclusive: Fi is bringing Starlink satellite technology to dog collars

**"Fi Paws Its Way to Innovation: Revolutionary Dog Collar Hitches a Ride on Starlink Satellite Network"**

Imagine being powerless to stop your pet from bolting into the great unknown, with no way to track their location or ensure their safety. This harrowing experience is all too familiar for many dog owners, but a pioneering startup is now poised to change the game with a cutting-edge solution that leverages the power of Starlink's direct-to-cell satellite network.

Background & Context

Fi, a smart collar company founded by Jonathan Bensamoun, has been on a mission to revolutionize pet tracking and health monitoring since its inception. The company's flagship product, the Fi Ultra, is set to disrupt the industry with its game-changing technology that allows for seamless, real-time tracking of pets, even in areas where traditional LTE cell towers are unavailable.

The growing market for pet wearables, currently valued at **$3.8 billion** and projected to reach **$11.4 billion** by 2033, highlights the increasing importance of innovative solutions that cater to pet owners' growing concerns for their pets' safety and well-being.

Key Details

The Fi Ultra, set to launch soon, will be the first dog collar to harness the power of Starlink's direct-to-cell satellite network, enabling real-time tracking and health monitoring, even in areas with limited or no cellular coverage. This breakthrough technology, made possible by SpaceX's deployment of over **650** satellites that function as cell towers in orbit, promises to revolutionize the way pet owners stay connected with their pets.

Jonathan Bensamoun, Fi's founder, shared his personal experience of losing his German Shepherd, Thor, to a family of deer in the Hamptons, highlighting the need for a reliable and effective tracking solution. "The main limitation of all the tracking products out there is that they are using the LTE network," he explained. "Starlink obviously offers satellite technology—kind of omniscient access, at least in the US for now."

The Fi Ultra will be available for **$199**, including the necessary hardware, plus a **$99-per-six-months** membership fee. Existing subscribers will only need to purchase the new technology, which boasts a battery life of up to **three months** on a single charge. The collar's advanced machine learning capabilities will also conserve power when the dog is at home or asleep, activating the tracking feature only when the pet goes missing.

What Experts Say

Fi's innovative solution is poised to capture a significant share of the growing pet wearable market, with its unique selling proposition (USP) being the ability to track pets in real-time, even in areas with limited or no cellular coverage. This development has significant implications for pet owners, who will no longer have to worry about losing their pets in the great outdoors.

The company's decision to partner with Starlink's direct-to-cell satellite network marks a significant milestone in the development of pet tracking technology, and is likely to set a new standard for the industry.

Key Takeaways

• The Fi Ultra is the first dog collar to harness the power of Starlink's direct-to-cell satellite network, enabling real-time tracking and health monitoring, even in areas with limited or no cellular coverage.
• The growing market for pet wearables is projected to reach **$11.4 billion** by 2033, highlighting the increasing importance of innovative solutions that cater to pet owners' growing concerns for their pets' safety and well-being.
• FoFi's partnership with Starlink's direct-to-cell satellite network is a significant milestone in the development of pet tracking technology, setting a new standard for the industry.
• The Fi Ultra will be available for **$199**, including the necessary hardware, plus a **$99-per-six-months** membership fee, with existing subscribers only needing to purchase the new technology.

What This Means For You

As a pet owner, the launch of the Fi Ultra means that you'll no longer have to worry about losing your pet in the great outdoors. With real-time tracking and health monitoring capabilities, you'll be able to stay connected with your pet, even in areas with limited or no cellular coverage.

Whether you're an avid hiker or a busy professional, the Fi Ultra is the perfect solution for pet owners who want to ensure their pets' safety and well-being. With its cutting-edge technology and affordable pricing, the Fi Ultra is set to revolutionize the way we care for our furry friends.